Recent News

May 15, 2008
May 12, 2008
May 15, 2008

New media and technology won't be replacing tried-and-true pharmaceutical direct marketing any time soon say the experts. Stephen McGuire reports on how pharma marketers are using a mix of old- and new-school direct marketing tactics to drive brand results and reach targeted audiences with increasing accuracy

May 12, 2008

With major blockbusters going generic and fewer products being launched, manufacturers face continued downward pressure on prices. The pharmaceutical market is changing. . .and so should marketers

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